Compass
Compass helps consumer goods companies (CPG, FMCG and every consumer-focused brand) hear what people really think about their products, and turn it into action for every team, as it happens.
Compass in the alcoholic beverages industry
When a drinks company launches a new product, Compass listens to the people who buy, drink, sell and serve it, and shows how the product is really landing.
Consumers
What they think of the taste, the pack and the price, and whether they'd buy it again.
Bars and hotels
What guests order and why, and what drives the next order.
Shops
What moves off the shelf, how it's displayed, and how supply is going.
The examples that follow are illustrative. Compass is configured for each customer and each study: who it talks to, what it listens for, and how results are shown. The same approach serves food, personal care, household and durables.
Everyone around your product has an opinion
They know what works
Consumers, bartenders and shop owners know what they like, what sells, and why people come back or don't.
That knowledge is valuable now
Surveys are slow, panels are small and field reports are filtered. By the time a report lands, the launch has moved on.
Every conversation can become action
The right fix for the right team, while it still matters.
Compass: from conversation to action
Andy*, Compass's AI agent, talks with the people around your product by voice, in a natural, friendly way. Compass turns every conversation into insight and action.
Conversation by Andy*
- Has short, natural conversationsA few minutes, in a familiar accent
- Listens and follows upAsks why, the way a person would
- Adapts to who she's talking toConsumer, bar or shop
Understanding
- Keeps every answerIn the person's own words
- Organises it automaticallyPraise, problems, facts, reasons
- Builds the pictureThe same day
- Consumer and trade togetherSide by side, by market and channel
- Gives every team what it needsMarketing, sales, product, leadership
- Tracks change over timeWave after wave
*Andy is Compass's conversational AI agent, configured for each customer and study.
Compass calls and listens
Consumers, bars, hotels and shops
Andy, Compass's AI agent, has a short, natural voice conversation of a few minutes.
A familiar accent for each market
The US, UK, India, East Africa, the Middle East and other markets. Casual, informal speech is taken in her stride.
Honest and respectful
She answers questions truthfully, and says she's an AI if asked.
Covering what matters, for whoever is on the call
First a picture of every area that applies, then deeper wherever it matters most.
Consumers
A light, short conversation: what they think, and whether they'd buy it again.
Bar and hotel managers
More on what sells, to whom and why, and what drives the next order.
Shop owners
What moves off the shelf, how it's displayed, and how supply is going.
What Compass listens for (illustrative, set for each study)
Every answer captured, in their own words
"The bottle caught my eye, but it's too sweet. At that price, I'd rather have my usual."
No forms. No coding by hand.
Organised automatically
Ready to read, sort and compareThe picture builds itself, the same day
Consumer and trade views side by side: what's working, what's holding the product back, and why people come back.
Bar manager
Promotions and display drive the first order; sweetness and price hold back the repeat.
Shop owner
Supply is fine and the shelf display drives trial. The next step is building demand.
Consumer
The bottle pulls people in; the taste is what to work on to keep them.
Every team gets what it needs
Marketing
How the product and the brand are landing, and whether promotion is working.
Sales and trade
What's selling where, what outlets need, and what drives reorders.
Product and R&D
Taste, strength and pack, in consumers' own words.
Leadership
Launch health at a glance, by market and by channel.
The loop keeps turning, wave after wave
Compass listens
Consumers find it too sweet; bars want more visible promotion.
The fix goes out
A serving suggestion with a mixer, and stronger display in bars.
Compass shows the change
Did the fix work? Is repeat intent moving, and where?
Every wave sharpens the picture, so your teams can see what's working and keep moving.
Why Compass is different
Speed
Results the same day, not weeks later.
Scale
Many conversations at once, with the same quality every time.
Real conversations, not checklists
Through Andy, its AI agent, Compass listens, follows up and acknowledges what people say.
Respectful
Short calls that stop when asked, never push, and never invent a fact or a price.
Local
A familiar accent for each market, with local languages added market by market.
Consumer and trade in one study
Drinkers, bars and shops, heard together and compared.
The whole loop, from a conversation to your next move
Compass
Hear your product's story, straight from the people who buy it, sell it and serve it.
For product managers, marketing heads and sales leaders who want to know where to go next, as it happens.