Consumer understanding
Usage, preferences, perceived value, unmet needs and reasons for repeat purchase or hesitation.
Consumer goods / Market, consumer & product intelligence
Compass
Hear your market.
Know where to go.
Understand what consumers, retailers and trade partners are experiencing—from the first weeks of a launch to products already on the shelf.
A
AndyConsumer & trade conversations
IllustrativeWHAT SOMEONE SHARES
“Loved the flavour, but the pack feels small for the price.”
THE AGENT EXPLORES
“What would make you choose it again?”
WHAT COMES INTO VIEWValue perception is holding back repeat intent.
Explore pack-size expectations with product and commercial teams.
THE INFORMATION THAT MATTERS
Every product has
a story on the shelf.
A launch can look healthy in aggregate while shoppers hesitate to buy again. Retailers may know why a product stalls; consumers can explain what they like and what holds them back. Compass captures those perspectives directly.
PURPOSE-BUILT, CONTEXT-AWARE AGENTS
Meet Andy.
Andy is Compass’s purpose-built AI agent, configured for each brand and study. Conversations adapt to consumers, retailers and distributors while keeping the objective in view.
Andy holds short, guided voice conversations with consumers and trade partners. Follow-up questions explore usage, pack, price, promotion and the reasons behind a preference.
WHAT COMPASS BRINGS INTO VIEW
Information with context.
Intelligence with a purpose.
Trade perspective
What moves on the shelf, stock and supply concerns, retailer response and distributor experience.
A view across the market
Perspectives organized by the markets, channels and participant groups relevant to the work.
A continuing feedback loop
Successive conversations help teams examine how experiences change after a product or commercial response.
THE COMPASS LOOP
Keep the understanding moving.
- 01
Set the listening objective
- 02
Andy engages consumers and trade
- 03
Responses are organized in context
- 04
Consumer and trade patterns emerge
- 05
Teams decide on their response
- 06
The next wave explores what changed
FOR THE PEOPLE WHO ACT ON IT
A useful view.
For each team.
Brand & marketing
Understand launch response, promotion and how the product is perceived.
Sales & trade
Examine outlet needs, stock concerns and the context behind reorders.
Product & R&D
Explore taste, quality, pack and format in consumers’ own words.
Leadership
Bring consumer and trade perspectives into product and market decisions.
ABOUT THE SOLUTION
A little more detail.
Who does Compass engage?
Consumers, retailers, modern and general trade, e-commerce sellers, distributors and focus user groups, according to the objective.
Is it only for new launches?
No. The supplied Compass offering also covers existing product experience, pack and price changes, competitor activity, promotions and new markets or channels.
COMPASS · A SOLUTION FROM PULZ
From understanding
to your next step.
Marketing, product and sales teams can investigate a concern, refine a response and use the next wave of conversations to understand what changed.